Why building links leads to better search engine placement
Getting to Number One
Everyone wants to be ranked number one in Google because everyone knows that will generated the most traffic. Getting to be number one is hard and there is a lot of rubbish written about how to do it. The simple answer is there is no simple answer. Lots of different factors effect your listing, some of these you can control, like your website design, and some you can’t, such as Google’s algorithm. So how do you get to number one? Hard work, time and giving people what they want.
Not All Links Are Created Equal
Links drive the internet and they drive the search engines. The more links you have pointing to your site, the closer you get to that number one spot but not all links are the same. Too many junk links and Google will treat your web site as spam and never list you. Likewise links from sites with low PR or that irrelevant to your web site will not lead to better search engine placement. The secret is have meaningful links.
Give The Search Engines What They Want
Google wants to give the best possible results it can to its users. That means listing web sites that have useful content for whatever its you are searching on. If every time you searched on Google the first ten result were all porn or spam sites you would not use Google. So Google is constantly trying to find ways of filtering out the spam and returning the most meaningful results it can. You can work with Google, to get better search engine placement, by writing articles tell the reader useful information and link back to your website.
Everybody Wins
By working with the Search Engines and creating unique, useful content everyone wins. The person searching finds what they want quicker. The search engine gives the customer useful results so that customer will use them again. You get links to your website that give you better search engine placement and drives traffic to your site.
Hard Work and Time
Creating meaningful articles is hard work and it takes time before they have any effect. The search engines have to process the article and calculate what those links mean to your website. This can take weeks and sometimes seems to have no effect but over time, as you build up high quality links, your ranking and your traffic will increase. This is the only reliable way to better search engine placement.